The new flagship store of fashion brand Papa Don’t Preach at Dhan Mill, Delhi, has been crafted by interior designer Shimona Bhansali with refined materials, sculptural forms, and a rich, emotive color palette – bringing to life a poetic space where fashion intertwines with art and architecture.
The store’s façade draws inspiration from mythical seascapes, featuring hand-carved marine creatures and organic plant forms on two tonnes of natural wood. Sage green and lavender hues subtly shift under the light, creating a mesmerizing iridescent effect.
Inside, a soft blush pink palette unfolds, with columns “transforming” into trees whose branches stretch toward the ceiling – symbolizing support and creative growth. The flooring pairs pink-and-white marble in patchwork patterns with sections of micro-concrete, achieving a refined and intriguing contrast. Large windows allow natural light to flood in, dancing across textured surfaces and transforming the atmosphere throughout the day.
With its distinctive, imaginative design, Papa Don’t Preach stands as more than just a fashion store—it is a vibrant interior masterpiece, blurring the boundaries between shopping and an artistic experience.
